It has become a Christmas tradition in the upper part of Michigan before you get to the Mackinaw Bridge, to hear commercials from Jay’s Sporting Goods that are bringing people to tears and having them contact this outdoor-related business. This week’s interview is with co-owner Jeff Poet and store manager Mark Copeland as they share about these radio spots that have absolutely nothing to do with selling products. What they are all about is, combating the political correctness of wishing folks a “Happy Holiday” and sharing how Christmas is about the baby Jesus who was born in a manger 2000 years ago and has changed countless millions of lives.
