Richard Senac stumbled across the great need people have for someone to listen to them. No, he isn’t a counselor. He was a hospital nurse recruiter who found that getting people up in the morning was no small task, so he started a business called Roosters, named after the barnyard creature that crows about the time the sun rises. Roosters was a telephone calling service that would awaken you in the morning with a variety of several hundred different sounds, from a 21‑gun salute to fingernails scratching on a blackboard if your starter takes something a little more bizarre to get you going in the mornings. Roosters would also put you to sleep at night with a variety of sounds.