The incident took place in Jezreel, just east of modern Tel Aviv, in a fertile valley lying midway between the blue Mediterranean and the arid desert across the Jordan. A certain farmer had inherited a vineyard from his father, who, in turn, had received the title to the property from his father. Everyone admired the luscious grapes which came from the toil of the well-respected middle-class farmer who kept the vineyard. Naboth, the owner, was proud of his vineyard, too, and rightly so. Offers to purchase the property were turned down without a second thought, even one that came from the wealthiest, most powerful man in the country.