Reset con Bonnie Sala
As If It Never Happened
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An insurance company ran commercials in what they called their "Get You Back Where You Belong" campaign. One began with a red convertible car rising up out of the ocean and flying up onto a cliff, where the car had been parked. A smiling man had been leaning against the car, posing for a photo, when the car had begun to roll and propelled off the cliff. The idea was that this brand of insurance was so good that it would put your life back together, as if the disaster had never happened.